A Misogynistic Tweet from Burger King Is an Example of How Provocative Social Media Strategies Can Backfire When Burger King sent a sexist tweet on International Women’s Day, it sent shockwaves through the social media platform. The plan was to rile up some controversy in order to
Did Burger King’s misogynistic tweet ruin women’s day?
(Camera work by Burger) On International Women’s Day, King startled the Twitterverse by releasing an exceptionally sexist tweet that was supported by a comparable advertisement in the New York Times: ″Women belong in the kitchen.″ Since then, the company has issued an apology and deleted the tweet, but the damage has already been done.
Is Burger King’s ‘women belong in the kitchen’ tweet sexist?
Through a contentious tweet sent on International Women’s Day, the chain division of Burger King in the United Kingdom brought attention to the gender discrepancy that exists in the food sector. The sexist connotations of the tweet, which declared that ″Women belong in the kitchen,″ rapidly grabbed people’s attention on the internet. ″Women belong in the kitchen″
Is Burger King using’sexism as clickbait’?
In a tweet that it sent in honor of International Women’s Day, Burger King has come under fire for using ″sexism as clickbait.″ The international fast food corporation came under fire for what some deemed to be a’misogynistic’ message when it tweeted on Monday that ‘women belong in the kitchen.’
Did Burger King’s tweet on Twitter provoke a response?
If Burger King’s intention was to generate a response, then it was successful, as evidenced by the fact that thousands of people responded to the tweet by like it and retweeting it, but the remarks that were posted after it were generally disregarded.